Longhand Wines
A Long Journey
Longhand wines was born from a new product pipeline initiative to ideate several new wine concepts for Arterra Wines Canada (formerly Constellation Brands).
![Longhand Wines Lgoo | Dossier Creative | Traditional Art of Winemaking](https://www.dossiercreative.com/wp-content/cache/thumbnails/2018/04/Arterra-Wines-Canada_Longhand-Wines_Logo_Dossier-Creative-450x450-c.jpg)
![](https://www.dossiercreative.com/wp-content/cache/thumbnails/2018/04/Arterra-Wines-Canada_Longhand-Wines_Thumnail_Dossier-Creative-675x675-c.jpg)
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Notes of Inspiration
The name Longhand pays homage to the traditional art of winemaking, celebrating the personal touch and vision required to make great wine.
![Longhand Wines Pinto Grigio | Dossier Creative | Traditional Art of Winemaking](https://www.dossiercreative.com/wp-content/uploads/2018/04/Arterra-Wines-Canada_Longhand-Wines_Pinot-Grigio-Insitu_Dossier-Creative.jpg)
![Longhand Wines Label Design | Dossier Creative | Traditional Art of Winemaking](https://www.dossiercreative.com/wp-content/uploads/2018/04/Arterra-Wines-Canada_Longhand-Wines_Wine-Bottle-Lineup-2_Jack-Vanzet_Dossier-Creative.jpg)
Launching the Brand with Eye-Catching Advertising
In addition to creating the brand name, story, wine label design and label execution, we were responsible for the advertising campaign that launched the brand in market.
![Longhand Wines Advertising | Dossier Creative | Traditional Art of Winemaking](https://www.dossiercreative.com/wp-content/uploads/2018/04/Arterra-Wines-Canada_Longhand-Wines_Advertising-Billboard_Dossier-Creative-1.jpg)
![Longhand Wines Cabernet Merlot | Dossier Creative | Traditional Art of Winemaking](https://www.dossiercreative.com/wp-content/uploads/2018/04/Arterra-Wines-Canada_Longhand-Wines_Cabernet-Merlot-Detail_Dossier-Creative.jpg)