Longhand wines was born from a new product pipeline initiative to ideate several new wine concepts for Arterra Wines Canada (formerly Constellation Brands).
Notes of Inspiration
The name Longhand pays homage to the traditional art of winemaking, celebrating the personal touch and vision required to make great wine.
Launching the Brand with Eye-Catching Advertising
In addition to creating the brand name, story, wine label design and label execution, we were responsible for the advertising campaign that launched the brand in market.