Longhand Wines

A Long Journey

Longhand wines was born from a new product pipeline initiative to ideate several new wine concepts for Arterra Wines Canada (formerly Constellation Brands).

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Longhand Wines Lgoo | Dossier Creative | Traditional Art of Winemaking

Notes of Inspiration

The name Longhand pays homage to the traditional art of winemaking, celebrating the personal touch and vision required to make great wine.

Longhand Wines Pinto Grigio | Dossier Creative | Traditional Art of Winemaking
Longhand Wines Label Design | Dossier Creative | Traditional Art of Winemaking

Launching the Brand with Eye-Catching Advertising

In addition to creating the brand name, story, wine label design and label execution, we were responsible for the advertising campaign that launched the brand in market.

Longhand Wines Advertising | Dossier Creative | Traditional Art of Winemaking
Longhand Wines Cabernet Merlot | Dossier Creative | Traditional Art of Winemaking