Following the incredible $550 million sale of his company Vega, founder Charles Chang lost no time launching Lyra Growth Partners in 2015.
Humbled by his own success, Charles had a desire to create a private equity firm that would inspire and help other entrepreneurs to succeed and make a difference.
Brand Clarity for a Strong Foundation
Our work with Charles started by defining Lyra’s brand and articulating the company’s approach to investing and working with entrepreneurs.
We identified the brand descriptor, point of differentiation, and created a tag line that reflected the company’s entrepreneurial history with Vega, the brightest star in the constellation Lyra.
Solidifying Lyra’s brand strategy catalyzed the inception of a unique offering for the category-building entrepreneur.
People at the Center
Charles is a remarkable entrepreneur, modest yet exuberant in his passion for family and community. His genuine passion for people is not only central to Lyra’s overall brand strategy but is also reflected in the design of the firm’s website.
Strategic, talented and passionate, Dossier is a trusted and valued partner.Charles Chang, President and Founder