Basd

A Plant-Based, “No BS” Venture

Fresh off a massively successful ride with Vega Nutritional Foods, former VP and General Manager Phil Lebeau came to Dossier with a new venture of his own.

Beginning with an organic, coffee-based body scrub, Phil’s vision was to launch a premium line of body products that would have strong appeal as a high-velocity consumer brand.

Basd Body Lotion | Dossier Creative | Plant-Based Body Product
Basd Logo Design | Dossier Creative| Plant-Based body product

basd is Born

Tapping into his passion for creating brands with strong culture and purpose, we collaborated with Phil to help launch basd: a premium line of organic and cruelty-free body care products.

Basd Woman | Dossier Creative | Plant-Based Body Product

Dossier was able to synthesize our vision and bring it to life through impeccable design.

Phil Lebeau, basd Co-Founder
Basd Tagline | Dossier Creative | Plant-Based Body Product


It’s Good to Be Nakd

We refined the brand’s proposition, crafted its messaging and designed a playfully-sophisticated brand identity and packaging system.

The brand ethos is a “no-BS” nothing-to-hide attitude.  It’s summarized in the cheeky tagline we developed. “Good to Be Nakd” empowers people to be confident in their own skin.

Versatile Visual Expression

We developed a bold visual identity to express the brand’s confident character, creating assets with striking, dynamic patterns across a range of packaging forms.

Basd Coffee Scrub | Dossier Creative | Plant-Based Body Product

Cultivating a Plant-Based Following

Still in start-up phase, basd is building steady momentum. We expect nothing but another terrific success from Phil and co-founder Ashley Meston.

Basd | Ashley Meston and Phil LeBeau | Dossier Creative | Plant-Based body product
Basd Body Lotion Packaging | Dossier Creative | Plant-Based Body Product
Basd Body Lotion | Dossier Creative | Plant-Based Body Product
Basd Scrub Packaging | Dossier Creative | Plant-Based Body Product
Basd Website | Dossier Creative | Plant-Based body product