With impending industry changes and strong competition, full-service accounting firm SB Partners recognized a need to better articulate their value proposition.
Our mandate was to guide the managing partners of the 70-person Ontario firm through a collaborative rebrand process.
Accounting for our Community
Interviews with clients and partners revealed that the proudly independent firm was about much more than just accounting – it was people-focused at its core.
In workshopping the company’s make-up, it became apparent that a strong connection to the community was foundational.
To “care for and strengthen the fabric of the community” resonated deeply as the firm’s purpose and SB Partners’ new tag line became “Accounting for our Community”.
More than a Logo
Visually translating SB Partners’ new brand strategy, we created a modern brand identity and visual language that boldly celebrate the great people behind the numbers.
The new focus for the company and rebrand was excitedly unveiled to employees at a unique offsite event designed to celebrate and rally the staff.
Dossier was transformational. They were professional, attentive and on time. If I had to do this over again, Dossier is my go-to firm.Elaine Holding, Director of Client Services and Business Development