As a long time partner we work closely with Arterra Wines Canada (previously Constellation Brands) on creating wines for their new product pipeline.
Twist of Fate
A name we created (and love), Twist of Fate is a fun, expressive wine that recognizes the sometimes critical role chance plays in winemaking and in life.
We opted for a simple yet visually-arresting and memorable design. Spot varnishes and embossing add an understated sense of elegance.
Embracing the Unexpected
Our client further embraced the brand’s positioning, creating a series of short fun video that ran on TV.