Trading Post Brewing

Crafting a Brewery Venture

Father-son team Lance and Paul Verhoeff had a dream to create Langley, BC’s first craft brewery. With Dutch roots, the hometown boys loved their beer, but were challenged with limited experience to build their vision into reality.

With passion and drive, they called on Dossier’s expertise in brand and venture creation.

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Trading Post Brewery Growler Design | Dossier Creative | Crafting a Brewery Experience

A Dossier Design Venture

The first order of business was to attract shareholders: Dossier, among others, struck a deal to become a vested partner in the company.

A Brand Identity with a Rich History

Lance wanted to create not just a brewery, but a business where community is fostered.

Fort Langley’s history as a Hudson’s Bay trading post inspired our approach to the brand. Evoking the legacy of trading posts as hubs of commercial and social activity, we developed a brand strategy, tag line, and visual language that reflects local heritage.

Hudsons Canadas Pub Tagline | Dossier Creative | Transformation with Canadian Flair
Trading Post Brewery Branded Environments | Dossier Creative | Crafting a Brewery Experience

Tapping Trappers

We selectively sourced rich, bold imagery and physical details throughout the retail environments that harken to the frontier lifestyle.

Trading Post Brewery Poring Beer | Dossier Creative | Crafting a Brewery Experience

Dossier created an exceptional brand for Trading Post Brewing. The logo, tag line and positioning of the brand has enabled us to create a special vibe and following.

Paul Verhoeff, President
Trading Post Brewery Packaging Design | Crafting a Brewery Experience
Trading Post Brewery Growler Design | Dossier Creative | Crafting a Brewery Experience

A Partnership in Action

After less than a year of collaboration, we championed Trading Post’s overall brand launch. From identity and communication design to an authentic beer-naming strategy, we worked with the Verhoeff’s on a multitude of endeavors including designs for growlers and tap handles, service experience, and branded environments.

Trading Post Brewery Business Cards | Dossier Creative | Crafting a Brewery Experience

Continuing to Pioneer

Trading Post Brewery opened in February 2016 and received great interest from the media and community. The Trading Post Eatery in Fort Langley opened later that year, followed by the retail launch of their beer in liquor stores. 

Now, with success and experience under their belts, Trading Post Brewing is on track to open more locations in 2018 and beyond.

Trading Post Brewery Beer Float | Dossier Creative | Crafting a Brewery Experience

Pioneers and entrepreneurs like the Verhoeff’s at Trading Post Brewing are what inspire Dossier to ignite transformation and create the unseen.

Trading Post Brewery Beer Can Design | Dossier Creative | Crafting a Brewery Experience
Trading Post Brewery | Cranberry Ale & Breakfast Stout | Dossier Creative | Crafting a Brewery Experience
Trading Post Brewery Branded Environment | Dossier Creative | Crafting a Brewery Experience
Trading Post Brewery Branded Environment | Dossier Creative | Crafting a Brewery Experience