Having created a string of successful brands for our long-term client Arterra Wines Canada (formerly Constellation Brands), we were challenged in 2012 to create some “big ideas for the future.”
“The Brand Must Jump Off the Shelf”
Our mandate was to create a brand that appealed to casual wine drinkers’ love for an intense, fruit-forward taste profile. We established the “bold” positioning of the wine, reflected in the eye-catching illustrations and memorable name.
Value of a Sticky Name
A name will outlast any other investment in the product development process.
Our track record for creating successful names is hard to beat and as Bodacious proves, making the investment in creating a great name can pay huge dividends.
Being Bold and Audacious Has its Rewards
Deemed one of the most successful ICB brands since its launch in April 2013, Bodacious continues to account for a significant volume in the Arterra portfolio of wine with 700,000 cases sold annually in Canada. We continue to work with the Bodacious team to create exciting new line extensions.