A Pumpkin Seed Start-Up Venture
Jacob MacKellar, an enterprising farmer, has a dream to create a big brand from a small seed.
On a mission to introduce consumers to a unique variety of pumpkin seeds that has been cultivated for centuries by Austrian farmers, Jacob searched for a partner who both understood retail markets and had experience in creating large successful food brands.
Competing in the Crowded Natural Products Category
Knowing the steep competition in the natural products and healthy snack food categories, we explored a range of names that would be catchy, sticky and easily trademarked.
Skuta is a name inspired by the Algonquin word for pumpkin and squash.
The Start of Something Big
With a strong brand strategy, a great name and standout packaging, Jacob is now set on his journey to grow an amazing brand and reap his harvests.
We look forward to hearing people’s feedback on these incredible-tasting pumpkin seeds and continuing to collaborate with Jacob on new products and innovations.
Dossier goes above and beyond to produce high quality work. Their depth of experience has been very helpful for a smaller business like ours.Jacob Mackellar, Founder and Modern Farmer