NEXE Innovations
How to disrupt the present for a better future?
With coffee being one of the world’s most popular beverages, it is no surprise that it comes with a hefty environmental cost. In particular, single-use coffee pods have seen a fair share of the blame for their contribution to extra waste, usually in the form of aluminum or plastic made from fossil fuels. So, when G-Pak Technology came to us with an innovative compostable coffee pod, we knew they had a promising product–and a potentially disruptive one.
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Strategy? Check. Name? Check.
Originally founded in 2015, G-Pak Technology had prototyped their plant-based coffee pod, initially named G-Pod, with a 3D printer, and they asked us to brand the new product. Recognizing that their compostable, single-use material could be extended to a variety of plastic-replacing products–from water bottles to microwavable containers–we advised them on renaming and rebranding their operating company as Nexe Innovations, with their flagship product the Nexe Pod.
A Leading Look
Having settled on a name hinting at their industry-leading potential, we designed the Nexe brand wordmark with a sleek, modern look. A subtle leaf-like shape on the letter “x” alludes to their use of plant-based materials and their commitment to protecting the planet. Combined with coining their tagline, “rethink what’s possible,” we helped set up Nexe to succeed.
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Creating Tomorrow
Today, with their recent public offering and a new facility open in Windsor, Ontario, Nexe Innovations are well on their way to redefining the future of everyday products with plant-based compostable material.
While consumers, governments and municipal leaders have much work ahead to ensure biodegradable single-serve products are responsibly disposed of in properly-equipped industrial composters, rather than ending up in landfills, Nexe Innovations are paving the way for a greener tomorrow.
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