Co-operative Housing Federation of BC

Building Communities

Serving co-op housing associations across the province, our client Co-operative Housing Federation of British Columbia (CHF BC), approached us to design and implement a communication strategy to more fully engage their members and partners.

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Co-Operative Housing Federation of BC Child | Dossier Creative | Building Communities

The Desire for Community is Universal

Understanding the various stakeholder interests in a co-op network, from members to government agencies and land developers, led us to craft a strategy that drew on people’s innate desire for community. It also gave us insights into CHF BC’s role as the linchpin for connecting all the different perspectives.

 

We summarized the strategy with the tag line, “A Stronger Place for Community” to emphasize the importance of a physical space for fostering strong social connections.

Expressing Connection

We translated the brand strategy into a new design and cohesive visual communication.

We also created an intuitive brand-aligned website to increase awareness, education and a sense of community amongst members and partners.

Co-Operative Housing Federation of BC Business Cards | Dossier Creative | Building Communities
Co-Operative Housing Federation of BC Booklet | Dossier Creative | Building Communities
Co-Operative Housing Federation of BC Website | Dossier Creative | Building Communities
Co-Operative Housing Federation of BC Webstie | Dossier Creative | Building Communities