With strategic vision and creativity, Don leads Dossier in creating meaningful brands and fostering valuable innovations. Responsible for coining our mantra ‘create the unseen’, Don possesses entrepreneurial drive, design thinking and business acumen that have made him a trusted advisor for many of our clients for over 25 years. Don thrives on being a catalyst for change, especially among strong leaders, from CEOs to serial entrepreneurs, who value his role as visionary and challenger of the status quo. He’s in his element when he’s helping people maximize their potential as much as when he’s turning products and services into consumer essentials. Don always keeps his wits about him when navigating the uncertainties of the innovation process, a skill he’s no doubt honed while preparing for any contingency aboard his beautifully restored Classic Swan 43 sailboat.