Patrick Ho began his professional life as a designer. Somewhere along the way, he discovered that he also has a great aptitude for words and metaphors. Patrick leads Dossier’s name generation department, creating more names over the years than he can probably remember. His eclectic curiosity and insights into the lives of consumers inspire his work, which also includes crafting brand stories, developing brand strategies, and facilitating ideation sessions. Despite the wonders available on the interweb, Pat still finds himself deeply addicted to jet fuel and the need to see as much of this beautiful planet as he can.